Custom logo design – a clear price up front, no hidden fees
The logo is the most used element of your brand. It sits on your website, invoices, business cards and social profiles, so it should be designed for your company and your field, not picked from a template. Our logo design starts at €120 and you know the price before any work begins.
Below you will find what logo design costs, how designing a company logo works, what to prepare in advance, and when an online logo maker is enough.
How much does logo design cost
A logo costs €120 with us. If you also need a design manual with usage rules, the package is €350. Print materials and merchandise are a separate item from €50.
The price depends on the scope of work: from the logo alone, to a logo with a design manual, to print materials and merchandise. The prices below match the branding page and you know them up front.
Free logo makers exist too and are fine for testing an idea. The packages below are logos made by a designer, for your brand. We explain the differences further down.
Ideal for new businesses that need a professional look.
Complete package for companies looking to build a strong brand.
Print & merchandising for companies that want to strengthen their brand.
A simple question helps you decide: where will the logo be used? If only on a website and a few profiles, less is enough. If also on print, a vehicle or textiles, a vector logo and a manual are worth the investment.
Not sure which one you need?
Tell us what you do and we will say what is enough. You know the price up front.
Get a logo proposal
What makes a good company logo
A company logo should not just look good. It has to work on a business card and on a building, as a tiny browser icon and on a billboard. So when we design a logo we check a few things that also help you judge a finished design.
Five things a logo should do:
- Simplicity
- the logo can be remembered at a glance. The more detail, the worse it works at small sizes.
- Legible when small
- it should be recognisable as an icon or on a business card, so we test the minimum size.
- Works in one colour
- you need a one-colour and an inverse version for dark backgrounds, stamps and print.
- Stands apart from competitors
- we look at brands in your field and avoid a similar solution.
- Vector files
- a logo in SVG or PDF stays sharp at any size, from an icon to a banner.
Rules such as clear space and minimum size are written down in a design manual.
Creating a logo: what to prepare
Designing a logo goes faster when we know what you expect from it. You do not need a finished brief, a few answers are enough.
What to send us:
- Company name
- exactly as you want it in the logo, including a slogan if you have one.
- What you do
- one or two sentences about your services or products.
- Who you want to appeal to
- age, industry, businesses or private customers.
- Examples
- logos you like and ones you do not. Colours you want to avoid help too.
- Where it will be used
- web, print, vehicles, textiles. That decides which versions of the logo we prepare.
How logo design works
The process is the same for a small and a large project; only the depth of each step changes.
Four steps from brief to finished logo:
- Research and analysis
- we learn what you do, who your customers are and what the competition looks like, so your logo stands apart.
- Concept development
- we prepare creative directions for your brand and choose the one that fits together.
- Design and revisions
- we refine the chosen concept based on your feedback.
- Brand launch
- we hand over the logo and help you roll it out on your website, social media and materials.
Logo maker or designer?
A logo maker is not a bad idea. It is simply built for a different purpose than a logo meant to serve a company for years. Decide based on what the logo has to do.
A logo maker is enough if…
- you are testing an idea or a project that lasts a few months
- the logo will only live on a website and social media
- it does not matter if it resembles others
- you will not print it or put it on textiles
Go with a designer if…
- you want a brand that stands out from competitors
- the logo will go on print, a vehicle, textiles or promotional items
- you need vector files, not just a PNG
- you expect the company to grow and others to use the brand
A logo from a maker often comes only as a PNG. For print and larger formats you need a vector, which stays sharp at any size.
Only have your logo as a PNG?
We explain how vector graphics differ from raster images and why a web image is not enough for print.
Vector graphics: pros and cons