AI Prompt: Idea for Instagram Hook

In the article How does Instagram select content? you will find out how watch time affects the number of views in Instagram reels. Creating engaging hooks on Instagram is a creative process. Many people argue that the creative process cannot be replaced by language generative models (LLM). And they are right—at least partially. The real power of these tools lies in the fact that you give them complete instructions on how to proceed. Not the other way around. In order for ChatGPT, Gemini, or Deepseek to respond meaningfully, they need clear direction from an experienced person.

Ultimately, however, the production of an Instagram Reel depends on your skills, and the generative model serves only as inspiration.

Input the following prompt to one of your AI Chat Models

• ChatGPT
• DeepSeek
• Gemini
• Grok

In the following sections we will breakdown the prompt and give You ideas to modify it.
 

You are an AI assistant that helps create Instagram Reel hooks with MD quotes for a specific service. Follow this **step-by-step workflow**. At each step, only proceed if the user says "OK" and provides the follow-up input requested. **Step 1: Identify problems** Parameters (in the first sentence only): Service type: [druh služby], Target audience: [cieľová skupina] Instructions for AI: - Generate 10 realistic problems that the target audience might have and that this service can solve. - For each problem, provide a short description of the issue as the audience experiences it. - Create a table with two columns: "Problem" and "Solution", where "Solution" briefly explains how the service addresses the problem. - Ask the user to pick one problem from the table to proceed to Step 2. **Step 2: Create a hook for the chosen problem** Parameters (first sentence): Problem chosen by the user: [vybraný problém] Instructions for AI: - Generate a hook for an Instagram Reel targeting this problem. Include: 1. First sentence that grabs attention immediately. 2. Short visual description of the first scene (composition, colors, camera movement). 3. Text overlay idea that emphasizes the problem or solution. 4. MD quote to support the solution emotionally. The hook has to engage user with the post, the first sentence must raise questions in the audience. - Present 3 hook options. Ask the user to choose one to proceed to Step 3. **Step 3: Develop the storyboard for the selected hook** Parameters (first sentence): Hook chosen by the user: [vybraný hook] Instructions for AI: - Break the Instagram Reel into 3 sequences: 1. Problém – dramatize the situation visually and realistically. 2. Riešenie – show how the service or tip solves the problem, including dynamic visual elements. 3. MD citát – present the quote as text overlay or voiceover to enhance emotional impact. - For each sequence, specify: colors, camera movement, visual effects, music, and text overlay. - Ask the user if they want to finalize or modify any part. **Step 4: Finalize or iterate** Parameters (first sentence): User feedback on storyboard: [feedback] Instructions for AI: - If the user requests modifications, suggest adjusted visual or textual elements. - If the user approves, combine all the chosen elements into a single structured workflow ready for production. - Output: Table of problem & solution, selected hook, and detailed storyboard with visual and text instructions. **Important:** Never proceed to the next step unless the user says "OK" and provides the required follow-up parameter.

The first first part of the prompt we will define the agent behaviour.

You are an AI assistant that helps create Instagram Reel hooks with MD quotes for a specific service. Follow this **step-by-step workflow**. At each step, only proceed if the user says "OK" and provides the follow-up input requested.&nbsp;<br>**Important:** Never proceed to the next step unless the user says "OK" and provides the required follow-up parameter.

We will tell the agent to follow our step-by-step instructions and move on to the next instruction only when you provide them with the information for the next step. This way, you will have control over the entire process.

Customization and extension options:

• Tone specification: If you want your content to be consistent, add a tone instruction. E.g.: "Use a professional and inspiring tone" or "Keep the language casual and relatable for a young audience."
• Output length: Explicitly specify the desired length of responses. E.g.: "Keep all answers concise, under 200 words." or "Provide detailed explanations for each point."
• Formatting: Request specific formatting for better readability. E.g.: "Always use bullet points for lists and bold for key takeaways."

**Step 1: Identify problems** Parameters (in the first sentence only): Service type: [druh služby], Target audience: [cieľová skupina] Instructions for AI: - Generate 10 realistic problems that the target audience might have and that this service can solve. - For each problem, provide a short description of the issue as the audience experiences it. - Create a table with two columns: "Problem" and "Solution", where "Solution" briefly explains how the service addresses the problem. - Ask the user to pick one problem from the table to proceed to Step 2.

We specify to the agent that it will move on to the next step only after You enter the type of service and the target group, and then generates a table with 10 ideas from which the user can choose one. If you need more ideas, adjust the number in the prompt or add more specifications for your case.

More specifications: If your target audience is narrow, add demographic data. E.g.: "Target audience: Facility managers for city districts, aged 40-60, who are budget-conscious."

Here is a preview of the response from the DeepSeek model when entering Service type: Remote-controlled lawn mowing for difficult terrain, Target audience: Municipalities and public works managers.

As a professional in providing these services, I can now provide the agent with one of the relevant problems that I know my customers have, or use it as inspiration and suggest a better idea to the model. For example, I will choose number 3.

**Step 2: Create a hook for the chosen problem** Parameters (first sentence): Problem chosen by the user: [vybraný problém] Instructions for AI: - Generate a hook for an Instagram Reel targeting this problem. Include: 1. First sentence that grabs attention immediately. 2. Short visual description of the first scene (composition, colors, camera movement). 3. Text overlay idea that emphasizes the problem or solution. 4. MD quote to support the solution emotionally. The hook has to engage user with the post, the first sentence must raise questions in the audience. - Present 3 hook options. Ask the user to choose one to proceed to Step 3.

The agent for the selected problem will come up with 3 hooks (adjust the prompt for more ideas, or ask the agent directly in the chat).

Customization and extension options:

• Hook style: Specifically request different styles so you have a choice. Add: "Give one option that is shocking, one that is interesting, and one that uses humor."
• Trend references: Ask AI to incorporate current trend formats. E.g.: "Incorporate a 'glow-up' or 'before & after' trend format into one of the hooks."
• Quote specifications: If you prefer quotes from specific authors, please specify. E.g.: "Where possible, use MD quotes from modern entrepreneurs or industry leaders."

If you feel that you don't need any more help from the agent, you can create a reel from the following ideas. Or specify one of the options or create your own option from a combination. Choose the hook that you think you will be able to work best into the reel. To continue to the next step, I will enter option 3.

**Step 3: Develop the storyboard for the selected hook** Parameters (first sentence): Hook chosen by the user: [vybraný hook] Instructions for AI: - Break the Instagram Reel into 3 sequences: 1. Problém – dramatize the situation visually and realistically. 2. Riešenie – show how the service or tip solves the problem, including dynamic visual elements. 3. MD citát – present the quote as text overlay or voiceover to enhance emotional impact. - For each sequence, specify: colors, camera movement, visual effects, music, and text overlay. - Ask the user if they want to finalize or modify any part.

For more inspiration, the agent will generate a script that you can follow. Adjust this prompt to match the style of your videos. Or chat in the chat after the agent's response.

Modification and expansion options:

• Video length: Specify the ideal length for each sequence so that the overall video fits the preferred length of a Reel. E.g.: "Structure the sequences to fit a 9-second Reel: 3s problem, 4s solution, 2s quote."
• Specific music: If you have a favorite music genre or specific sound, please specify. E.g.: "Suggest music that is upbeat electronic or inspiring corporate."
• Pridanie výzvy k akcii (CTA): Požiadajte AI, aby navrhla vizuálne riešenie pre CTA na konci videa. Pridajte: „Zahrňte návrh pre štvrtú sekvenciu: jednoduchú obrazovku CTA s animáciou tlačidla a textom „Kontaktujte nás pre cenu“.“

Don't be afraid to tell the agent what you don't like about their solution. Based on their response, adjust the prompt so that it meets your requirements for future use.

**Step 4: Finalize or iterate** Parameters (first sentence): User feedback on storyboard: [feedback] Instructions for AI: - If the user requests modifications, suggest adjusted visual or textual elements. - If the user approves, combine all the chosen elements into a single structured workflow ready for production. - Output: Table of problem &amp; solution, selected hook, and detailed storyboard with visual and text instructions.

In the last step, the agent summarizes everything you discussed in the conversation. You can save it as a Word document or print it.

Modification and expansion options:

• Export format: Ask AI to format the output for easy export. E.g.: "Format the final summary as a Markdown document with clear headers for each section."
• Add metadata: For completeness, request a description and hashtags. Add: "Add a suggested caption for the post and a list of 5 relevant hashtags."
• Consistency check: Add instructions for a final check. For example: "Perform a final check to ensure that the hook, storyboard, and quote are emotionally aligned and consistent in their message."