Digital marketing is now the core of success for both small and large businesses. Whether it’s Facebook ads, Instagram ads, or Google advertising, a well-set campaign can bring more visitors, more sales, and a stronger brand.
In online advertising, the winner is not the one who spends the most, but the one who invests the smartest.
1. Why Paid Advertising Works
- Precise targeting – you can reach only the people interested in your product.
- Measurable results – see instantly what works and what doesn’t.
- Flexible budget – from small to large investments.
2. Facebook Ads
Facebook advertising remains one of the most popular forms of online promotion.
Advantages:
- Ability to target by specific interests and behavior.
- Multiple ad formats – image, video, carousel.
- Integrated with Instagram advertising.
Facebook ad cost depends on:
- The quality of the creative.
- Competition in your niche.
- Audience targeting settings.
3. Instagram Ads
Instagram advertising is managed through Facebook Ads Manager, making it easy to run campaigns on both platforms.
Formats:
- Stories
- Reels
- Image posts
Instagram ad cost is influenced by the click-through rate (CTR) and the quality of the visuals.
4. Google Advertising (PPC Campaigns)
Google advertising works on the PPC (pay-per-click) model, meaning you only pay for actual clicks.
Advantages of Google Ads:
- Captures people actively searching for your product/service.
- Delivers quick results.
- Can be combined with remarketing.
Google ad cost depends on:
- The competitiveness of the keyword.
- The quality score of the ad.
- The campaign budget.
5. Platform Comparison
| Platform | Best For | Average Cost Per Click | Formats |
|---|---|---|---|
| Facebook ads | Broad audience | €0.10 – €0.50 | Images, video, carousel |
| Instagram ads | Younger, visual audience | €0.15 – €0.60 | Stories, Reels, images |
| Google ads | People with buying intent | €0.20 – €1.50 | Text, product, display ads |
| TikTok ads | Gen Z & younger audience | €0.10 – €0.40 | Video |
| YouTube ads | Brand awareness | €0.05 – €0.30 | Video |
6. Other Platforms Worth Mentioning
- TikTok ads – ideal for short, creative videos.
- YouTube ads – great for longer content and brand awareness.
- LinkedIn ads – perfect for B2B marketing.
7. When to Hire an Advertising Agency
If you don’t have the time or expertise, an advertising agency can help you:
- Create a marketing strategy.
- Optimize your campaings
- Achieve a better return on investment (ROI).
8. Conclusion
Paid advertising – whether it’s Facebook ads, Instagram ads, or Google advertising – is one of the fastest ways to get new customers today. If you want to save time and maximize results, contact Webenta – advertising agency and we’ll take care of everything.