How to Speed Up Your Website and Improve Technical SEO on Google?

In this article, we provide answers to the most frequently asked questions about SEO optimization and website acceleration, which follow on from our article Why is my website not getting any visitors?

A fast website and well-implemented technical SEO are the backbone of higher visibility on Google. Focus on page speed optimization, mobile-friendly design, structured site audits, domain authority, and building sustainable organic traffic for long-term results.

Page speed is one of the most critical ranking factors in Google’s algorithm. A slow website not only hurts SEO but also frustrates visitors, increasing bounce rates. Tools like Google PageSpeed Insights and GTmetrix allow you to measure loading times and receive actionable recommendations.

Some common fixes include optimizing images (using WebP or lazy loading), minifying CSS/JS files, reducing server response times, and implementing caching strategies. Hosting also plays a significant role—switching to a reliable provider or enabling a CDN (Content Delivery Network) can drastically improve performance.

Faster load times mean better user experience, longer session durations, and a higher chance that your content ranks above competitors.

For complete, free seo analytics of all subpages of your web, message us.

More than half of all internet traffic comes from mobile devices. If your website isn’t optimized for smartphones and tablets, you’re losing a significant share of visitors. Google also uses mobile-first indexing, meaning it evaluates your site’s mobile version first.

To optimize for mobile, use responsive design so that elements scale properly on different screen sizes. Avoid small buttons, ensure text is readable without zooming, and test usability across multiple devices. Tools like Google Mobile-Friendly Test help identify weaknesses.

A seamless mobile experience not only improves SEO but also boosts engagement, conversions, and trust.

Tools like seocheck provide an instant overview of your website’s technical health. With them, you can quickly find out whether you’re missing alt texts or if the site is properly structured for search engines.

They also highlight broken links, missing meta descriptions, duplicate content, and slow-loading resources. Addressing these issues ensures that Google bots crawl your site efficiently and users find it more enjoyable to browse.

Using seocheck regularly means you can prevent technical errors from accumulating and harming your organic visibility.

Domain Authority (DA) is a metric that estimates how trustworthy and authoritative your site appears compared to competitors. It’s not an official Google ranking factor but strongly correlates with higher positions in search results.

The key to improving DA is acquiring quality backlinks from relevant, reputable sites. Guest posting, digital PR, and creating share-worthy content are proven strategies. Internal linking also strengthens authority by distributing link equity across your own pages.

Remember, DA grows gradually. Focus on long-term link building, producing in-depth resources, and ensuring your site remains technically sound.

An SEO site audit is like a health check for your website. It identifies errors that may be holding back rankings and user experience. A thorough audit should cover page speed, mobile responsiveness, site structure, indexability, metadata, and duplicate content.

You should also analyze crawl depth, URL structure, and schema markup. Using tools like Screaming Frog or Ahrefs Site Audit makes this process more efficient.

Performing audits regularly helps you adapt to algorithm updates and keeps your site competitive in fast-changing search results.

For complete, free audit of your website, message us.

Organic traffic refers to visitors who land on your website through unpaid search results. Unlike paid ads, organic visibility compounds over time, making it one of the most sustainable growth channels.

To increase organic traffic, focus on keyword-rich content that matches user intent, optimize technical performance, and build authority with backlinks. Publishing blog posts, tutorials, and guides can attract steady traffic while targeting long-tail queries.

Consistency is crucial—sites that update content regularly tend to gain stronger organic rankings and maintain audience loyalty.

Improving technical SEO is about much more than pleasing algorithms—it’s about delivering a smooth, fast, and trustworthy experience to your users. By focusing on page speed, mobile optimization, site audits, domain authority, and organic growth strategies, you set the foundation for long-term SEO success.